SoundOn.Global : The New Music Distribution System from TikTok
TikTok has officially entered the music distribution business by launching its own in-house music distribution and marketing platform called SoundOn on SoundOn.Global.
SoundOn can also distribute to other music platforms. The loyalty transcends TikTok and helps artists build audiences on other streaming services and DSPs. The new distribution service provides additional opportunities for artists and music creators
Heavyweight music services Spotify, Apple Music, and Tidal pay millions of dollars in royalties to artists each year. Now TikTok has also entered into the music distribution service.
The launch SoundOn ushers in a new golden era in the audio entertainment market.
SoundOn.Global allows artists to upload their music directly to TikTok and ByteDance ‘s parent company Resso’s music streaming service with a suite of audio products.
The music is uploaded directly to TikTok and begins earning royalties when that music is used. Including Podcast Originals, Music Shorts, Social Audio Entertainment platforms, Podcast Player, and 360° Audio Advertising Service.
Your distributor will collect your royalties on your behalf, then pay them to you. Each distributor and label has their own deal in place with TikTok that determines how much of the revenue will be paid to their artists for each use in the app.
The SoundOn platform has been in beta testing since September 2021l and is now fully available in the US, UK, Brazil, and Indonesia.
Without charges, artists will get 100% royalty for an unlimited time for In-Bytedance platforms (TikTok and Resso) and 100% royalty for global streaming services (Apple Music, Deezer, Joox, Pandora, and Spotify.
TikTok reports revenue on a quarterly basis to the distributors, so you can expect to receive royalty reporting and payments after each quarterly report has been received and processed by your distributor.
“New artists and musical creators are a vibrant community within TikTok and SoundOn is designed to support them as they take the first steps in their careers. Our SoundOn teams will guide creators on their journey to the big stage and bring the expertise and power of TikTok to life for the artist. We’re incredibly excited about how this will surface and propel new talent and how SoundOn will contribute to an increasingly diverse and growing global music industry”– TikTok.
New music uploaded on the platform cal also be distributed to global platforms like Pandora via TuneCore, Deezer, and Tencent’s Joox.
How to distribute/register your song with SoundOn
Time needed: 10 minutes
How to register on Soundon.global- Get Started in 3 Steps
- REGISTRATION. Verify your identity.
When you sign in on your panel support tools include audience insight and development notes, advice from a dedicated SoundOn artist team, access to TikTok’s song tab, and promotional support through creator marketing
- LICENSING. Sign an agreement.
You would have to sign a license agreement for the fair distribution and monetization policy of your music.
- DISTRIBUTION. Upload your music.
Upload your music seamlessly on the platform.
When you sign in on your panel support tools include audience insight and development notes, advice from a dedicated SoundOn artist team, access to TikTok’s song tab, and promotional support through creator marketing
TikTok said last week that its new SoundOn service pays out 100% royalties to music creators in the first year and 90% after that and provides a range of promotional tools and support.
By comparison, competitor DistroKid charges artists and labels on a subscription basis, while allowing artists to keep 100% of their earnings. TuneCore, meanwhile, charges for distribution on a per-song or per-album basis, but also promises artists to keep 100% of streaming revenues.
