How To Sell On TIKTOK

Having an e-commerce online presence online helps you build an audience, grow awareness for your brand or business and lastly increase customer loyalty.

It also offers you an alternative method for selling your products or services directly to your customers.
The opportunities for businesses, brands, and individuals to sell through the platform have never been better.

Plan before Selling products on Tik Tok

There are a few important factors you must prepare for before selling on Tik Tok.

Understand who’s buying: it’s important to spend some time thinking about where your target customer can be found.
If you’re selling maternity clothes, chances are that women in their 50s won’t buy what you’re selling.

It doesn’t matter how good your business idea and product are – if you’re marketing it to the wrong audience, you’ll be left empty-handed.
It is important to nail down specific goals in your plan, as metrics and marks of success will differ slightly.

There were two ways to make sales on TikTok: via your brand’s product page in their profile or through a TikTok affiliate. Now you can :

How can I Optimise my product catalog for TikTok?

Use high-quality images and make sure the style is consistent with how you present your brand across TikTok and other platforms.
An effective selling strategy requires quality content — the more original and engaging, the better.
Selling products with pixelated and poor-looking visuals does not come across as being professional.
Especially on visual platforms like Tik Tok, users make decisions based on the aesthetic of a Video post and a page

What are the best-selling items on TikTok?

Cosmetic Products. #Makeup is undeniably one of the most talked-about topics on TikTok, with over 230 billion views on the app.
LED Strip Lights.
Kitchen Appliances.
Cleaning Products.
Star Projectors.
Water Bottles.

1. Sell On TikTok shopping

TikTok shopping isn’t officially rolled out in the U.S. just yet (Kylie Cosmetics was, unsurprisingly, as part of a trial). It may be rolling out in the next few months.
Secondly, there are only seven regions in Asia and one region in the U.K. that have access to TikTok shopping.

When released this feature promises incredibly powerful tools on the platform, and is in fact table stakes for a competent eCommerce presence.

Pilot Program: TikTok Shopping in the U.S., U.K. and Canada

How To Sell On Tik Tok By Joining Shopping Platforms

TikTok announced a slate of new brand partners last year for TikTok Shopping, including Square, Ecwid, and PrestaShop, with Wix, SHOPLINE, OpenCart, and BASE.

The platform had begun piloting TikTok Shopping in the U.S., U.K., and Canada, in partnership with Shopify. The deal allowed Shopify merchants with a TikTok For a Business account to add a Shopping tab to their TikTok profiles and sync their product catalogs to the app to create mini-storefronts.

TikTok also integrated Square into its platform to help sellers reach new shoppers and boost their online sales. With the integration, sellers can bring in potential customers to their online store using TikTok videos, ads, and shopping tabs on their profiles. The tool will soon be available to all merchants on TikTok, the company said

The company said it’s able to work with online merchants in a couple of different ways. One is a direct integration and full-service shopping solution where TikTok manages everything from shipping to fulfillment and point-of-purchase.

The second way involves working with third-party commerce partners, like Shopify, who can provide sellers with essential backend tools and support.

Sell On Tik Tok For website owners ( WordPress) :

In May 2022, TikTok announced a new integration with WooCommerce which will enable WooCommerce merchants to sync their store catalog. With their TikTok profile, powering its more advanced product display offerings.

As explained by TikTok:

“WooCommerce is a flexible, open-source commerce solution built on WordPress. Home to almost one-third of all online shopping websites, it empowers anyone to sell anything, anywhere. With the TikTok for WooCommerce integration, you can sync your store catalog, install the most advanced TikTok pixel for campaign performance tracking in 1 click, and create an ad to target your audience in minutes.”

The new TikTok plugin for WooCommerce enables users to connect their product catalog, activate TikTok pixel tracking, create TikTok ads, and launch them, all from the WooCommerce dashboard.

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