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About Advertising and Promotions Managers
Advertising and promotions managers coordinate advertising, promotions, sales, marketing strategy, market research, pricing, public relations and product. Advertising, promotions, and marketing managers typically do the following: Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media. Plan promotional campaigns such as contests, coupons, or giveaways. Sample of reported job titles: Account Executive, Advertising Manager (Ad Manager), Advertising Sales Manager (Ad Sales Manager), Classified Advertising Manager (Classified Ad Manager), Communications Director, Communications Manager, Creative Services Director, Marketing and Promotions Manager, Promotions Director, Promotions Manager
Qualifications: Advertising and Promotions Managers
Salary : Advertising and Promotions Managers
Advertising and promotions managers often have a bachelor's degree in journalism or a bachelor's degree in advertising and have taken courses in market research, marketing, consumer behavior, sales, photography, art history, visual arts and communication methods and technology. Education/Experience Requirements A successful candidate must possess a Bachelor’s degree in business, marketing, advertising, sales or a similar field and at least 3 years marketing experience. Some companies may require at least 1 year in a managerial position, while other companies tend to promote a manager from an existing advertising team
The median annual wage for advertising and promotions managers was 3,460 in May 2020. The median annual wage for marketing managers was 2,170 in May 2020.
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